curated project briefs
live DESIGN reviews
co-work office hours
1 year of community
MASTER PRODUCT BRAND DESIGN AND GROW YOUR STUDIO IN 6 WEEKS + access:
You're craving a life and business that's more exciting and more you than it's ever been.
Chained to the desk, bound by the clock, or spinning your wheels in execution; meanwhile a deeper purpose is whispering in your ear.
You desire a creative and free lifestyle; with aligned clients, multi-faceted lived experiences and you're ready to be seen as more than the service provider.
YOU WANT SO MUCH MORE
Through agency-inspired modules, based on Laura's real experience you will master packaging strategy, sharpen your creative edge, and design a business that fuels both your freedom and your bank account.
BPDC is your initiation into studio leadership – with in-real life-brand mastery as the catalyst.
PROJECT
SHOWCASE
reviews from around the world
BECOME MORE THAN YOUR SERVICES
As a product based Creative Director you can fuel your passion and your pockets in equal measure, whilst helping the world live well, every day.
This is for you if...
You’re done guessing and winging it – you want a bulletproof process you can lead clients through with confidence and ease.
You want to be seen as the go-to expert who designs iconic 'in real life brands' – respected, referred, and richly rewarded.
You’re already designing beautiful brands – but you want to expand into packaging as a premium, scalable offer.
You crave a simple studio model rooted in spaciousness, strategy, and self-expression – not “booked and busy” hustle.
You’ve built a thriving creative studio, but you’re ready to evolve – into deeper work, higher-ticket offers, and a business that gives you life, not just deliverables.
create the
world you
want to see
You've photographed packaging inspo at the weekend, collected packaging irl and now it's time to design it for yourself
BECOME MORE THAN YOUR SERVICES. Learn the skills that can double your project scope
As a product based Creative Director you can fuel your passion and your pockets in equal measure, whilst helping the world live well, every day.
I help multi-passionate founders and creative visionaries build businesses that feel as good as they look – businesses where branding and packaging are powerful tools for expression, impact and income.
I’ve worked across luxury packaging manufacturing, agency-side strategy, and global CPG design. I’ve built a high-profit studio serving disruptive product brands around the world – from my spare room, with a bold vision and a belief in doing business *my* way.
Now? I’m here to help you do the same.
Through BPDC, I’m giving you the process, positioning, and packaging acumen I once learned in agency walls – refined for creative founders who want to lead with clarity and grow on their own terms.
I help multi-passionate founders and creative visionaries build businesses that feel as good as they look – businesses where branding and packaging are powerful tools for expression, impact and income.
I’ve worked across luxury packaging manufacturing, agency-side strategy, and global CPG design. I’ve built a high-profit studio serving disruptive product brands around the world – from my spare room, with a bold vision and a belief in doing business *my* way.
Now? I’m here to help you do the same.
Through BPDC, I’m giving you the process, positioning, and packaging acumen I once learned in agency walls – refined for creative founders who want to lead with clarity and grow on their own terms.
i'm laura evans
Creative director. Packaging specialist.
LIFE-DESIgn business MENTOR.
FUEL YOUR FREEDOM
'PREMIUMISE' your positioning
Own your creative authority
YOU WILL:
This isn’t just about paper stocks, dielines, or printing specs (but you will master those too.)
learn the high value skills that have the potential to change your world
learn the high value skills that have the potential to change your world
Build your next-level studio by becoming the clear option
Lead purpose-led packaging projects that scale impact and income
you’ll learn to:
Guide clients from concept to shelf with ease
A 6-module blueprint to help you confidently lead, price, and deliver strategic packaging projects at a premium level. Taught with depth, clarity, and creative precision. Unique from Laura's experience working in big agencies and through building her own studio.
Agency Level Learning
+ Workshop and questionnaire frameworks
+ Defining emotional positioning and creative direction
Module 2:
+ Visual hierarchy and variant design
+ E-comm packaging strategies
Module 3:
+ File spec and setup
+ Final checks, and delivery workflows
Module 6:
+ Hierarchy of information
+ Legibility, barcodes, nutritionals and more
Module 5:
+ Prototyping and mockup creation
+ Materials, finishes, and client presentation skills
Module 4:
+ Pricing strategies
+ Timelines and deliverables
+ Project flow and boundaries
Module 1:
How to confidently qualify, book, and onboard packaging clients.
+ Red + green flags
+ Pricing strategies
+ Timelines and deliverables
+ Project flow and boundaries
Module 1:
How to use brand strategy for powerful packaging design.
+ Agency-aligned strategy tools
+ Workshop and questionnaire frameworks
+ Defining emotional positioning and creative direction
Module 2:
How to design packaging that performs on shelves and online.
+ Category cues + competitive context
+ Visual hierarchy and variant design
+ E-comm packaging strategies
Module 3:
How to develop and present creative packaging concepts.
+ Storytelling + narrative building
+ Prototyping + mockup creation
+ Materials, finishes, and client presentation skills
Module 4
How to work with dielines and back-of-pack requirements.
+ Global compliance + regulations
+ Hierarchy of information
+ Legibility, barcodes, nutritionals and more
Module 5:
How to prep files for professional print and hand-off like an agency.
+ Pantones, match-tos, and finishes
+ File spec and setup
+ QA, final checks, and delivery workflows
Module 6:
Refine your studio workflow so projects flow with ease.
Build a packaging portfolio piece that attracts premium clients.
Design a print-ready packaging file with full technical accuracy.
Finish each month with a concept presentation ready for your portfolio.
Create a strategy deck template you’ll reuse for every packaging project.
Walk away with a done-for-you onboarding flow you can use with your next client.
YOU CAN EXPECT TO:
Workbooks
per Module
Circle
Community
Follow Along
Project Guide
Podcast
Audio
Lessons
Project
Templates
Notion
Dashies
HIGH LEVEL RESOURCES
Choose Your LEVEL OF SUPPORT:
£560 x 6
- Everything from option one, plus:
- 3 months of private (FIRE) mentorship with Laura
- Bi weekly 1-1 coaching calls
- Private body doubling/co-work with Laura
- Access to GOLD 2026 and Pitch Please Course
- Bespoke homework
- Learn more about FIRE here.
include 3 Month 1-1 Mentorship with Laura
- 6 detailed, high-impact training modules
- Client onboarding + questionnaire templates
- Pricing calculator + Notion quote builder
- Swatch template + print-ready guides
- Strategy template + proposal walk-through
- Exercises, contracts, resources + more
- Notion workbooks to test your learning
- A private community on Circle
- Co-work / office hours calls
- Portfolio surgeries / creative review calls
- Intentional briefs per quarter
12 Month Curriculum + Community Support
ALL COURSES INCLUDED
BEST
VALUE
£300 x 3
£300x4
watch the replay to learn:
- Why positioning yourself as a specialised designer attracts higher-quality clients.
- Why packaging is easier to sell than than web design.
- How to price projects and never use add-ons (and why even 'instafamous' designers are doing this wrong.)
Proof That Packaging is poWERFUL:
IGNITE the creative fire behind your studio — and build a business that looks, feels, and earns like the next level ON YOUR VISION BOARD.
alumni packaging journey
"It feels like all my questions were answered. Your course has been an amazing learning experience for me."
vina's review
frequently asked questions
No, you can open any module at any time and you do not have to pass a module to move on.
The live element consists of monthly co-work / office hours. This is cameras off, whilst you work on the course and whilst there, you can ask questions in the chat. Then every quarter, we'll have a portfolio/project review session, where you can bring your creative for my feedback.
These are the different levels of support.
Community is the lowest level, where you're still in the group chat, and have access to monthly co-work and quarterly portfolio reviews.
Group Mentorship is reserved for the bigger questions, around pricing, positioning and what it takes to grow a studio with ease and strategy. You'll do this inside GOLD in 2026, with a small handful of other creatives.
1-1 is dialled in to your specific needs, and you'll work with me directly as a coach, consultant and mentor for 3 months starting December.
I don’t because the focus of the course is designing brands with a product at the centre and I do not believe that designers need to be involved this. Packaging design is so much more than dieline creation and my method doesn't require you to get caught in the weeds with this.
Absolutely, the majority of students are US based and whilst I teach UK / EU regs I also share info for US, UK, AUS, NZ, SA, CA too. I have students from all over the world. Also note that this topic is one very small piece of the course, that covers way more overall.
Videos vary from 7 minutes to 20. On average each module totals, 60-90 minute viewing time. I recommend watching 1 module per week (so you can complete this in 6 weeks!) but most students prefer to dip in and out, and watch the content at times when they need specific help.
Yes! Provided you've worked on branding and design in the past and are familiar with Illustrator. I wouldn't recommend this for total graphic design beginners however; you need some basics.
Course content will be available for 12 months, after which time you’ll be able to reenrol for a continued, small monthly fee. Please email me for details on this.
Refunds are not available - please ensure you've read the Terms and Conditions of Sale before continuing. By purchasing, you are agreeing to these terms.
Let packaging be your portal.
The future of your studio starts here.
Join now and start booking high‑value, life‑changing projects, fear-free, in just 6 weeks.
Confidently lead high-impact packaging projects from brief to print – without years of agency experience or guesswork.
THE CREATIVE DIRECTOR'S packaging guide
