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THE brand & PACKAGING design COURSE
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Back to lauraevans.co
Because your clients want more than a $500 label. They want an iconic product based brand that makes waves in their industry and sells on repeat. I'll show you how.
SIGN ME UP!
Reviews from across the world:
★ 6 detailed, fast modules
★ regulations for us, uk, eu
★ agency level project process
★ global retail design standards
★ worksheets and extra resourceS
★ purpose-led strategy
★ big-brand design theory
pricing starts at $950
You’ll leave feeling confident booking high-value root-shaking product based projects, without the fear, fast.
WHERE DO I SIGN UP?
★ 6 detailed, fast modules
★ regulations for us, uk, eu
★ agency level project process
★ global retail design standards
★ worksheets and extra resourceS
★ purpose-led strategy
★ big-brand design theory
pricing starts at $950
You’ll leave feeling confident booking high-value root-shaking product based projects, without the fear, fast.
WHERE DO I SIGN UP?
You don’t need to be a materials wizard or a mathematician to be a brand and packaging designer.
Instead you'll create stand-out story brands with the product at the centre.
With packaging you can serve those extra juicy skills and insane value whilst building an end to end killer portfolio.
Build product based brands of your dreams with end to end projects that command higher fees.
GIVE ME THE SKILLS
Packaging Pays
I’m Laura
There's not many things I don't know when it comes to packaging.
My first ever role in 2012 was at a luxury packaging manufacturer. I then worked agency side til 2018, when I then founded Our Kind.
I now work 1:1 with motivated and bold startups or established brands who are on a mission to realise revolutionary, out of the ordinary brands that stand out in the sea of same.
I’ve built a highly profitable business using the power of product, positioning, and brand, serving cpg brands globally, from my spare room.
Now I’m going to help you pursue the same.
I'M READY FOR IT!
your favourite teacher and PRODUCT BASED BRAND expert
Vina's Review:
“It feels like all of my questions were answered. Your course has been an amazing learning experience for me.”
A+
LET ME IN!
Raise rates
Understand the value, attract clients who need more than a quick label; then charge more.
be worry free
Feel good about the packaging principles + rules and stress less.
BE SHELF WORTHY
Integrate agency level tools to create shelf-worthy projects.
FEEL CONFIDENT
Grow your confidence in packaging process at every step, start to finish.
You're here because you want to:
sign me up, please
The branding course for bold designers like you:
JOIN THE WAITLIST
You're an experienced brand or web designer, who desires to integrate packaging design into your premium brand experience, the agency way.
I teach an end-to-end agency process whilst showing you how to think differently so that you can enjoy packaging projects without the fear and raise your rates in alignment with packaging project value.
You’re a brand designer who wants to learn new skills to make more $
You want to confidently set up packaging projects, start to finish without the worry
You want to build in depth brands and products with purpose instead of logos and layouts
You’re looking for tutorials on setting up labels or stickers - this course delivers much more
You’re not familiar with branding or brand creation; you’ll need this as a basic
You’re not prepared to put in the energy to learn a new skill and position yourself for this market
WHERE DO I SIGN Up?
if this sounds oh so familiar:
and if this is worlds apart:
you're in the right place
I hear you:
Packaging can feel scary or daunting. This course is created to help brand designers like you feel confident AF when you’re selling and working on stand-out packaging projects. Attract bigger budget e-commerce clients who respect and understand the value of packaging and are willing to invest what it takes to manifest their product based ambition.
read the curriculum
Boost your packaging project confidence, so that you can charge what they are truly worth, whilst carving unique paths for your clients…. and your portfolio.
gimme that boost!
Confidence Starts Here
DIY Course
6 Fast detailed modules
Optional design brief
Placeholder Copy Guide
Print-ready Swatch Template
Client Content Notion Template
Pricing Calculator + Training
Contract Watchouts
Notion Quote Template
Notion Questionnaire Template
Exercises & resource book
self study
LET ME IN!
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
$997
With Support
Everything from Option 1, plus:
+ 6 Weeks of Slack AMA Support
+ Private Q&A Podcast
+ Community Channel
+ 1-1 Portfolio/Design Feedback
+ 1-1 Offer/Pricing Feedback
+ Live Guest Class
+ 6 weeks guidance
i'm ready
$1497
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
Incredible
Value
total value: $3600
-FULLY BOOKED-
End the guesswork, stress less and take the fear out of print and production
Position packaging as an integral piece of the puzzle & aim to charge beyond 5 figures per project
Book bigger purpose-led projects instead of logos and layouts
Create brands that work hard on-shelf and online in a vibrant portfolio of product
that's me!
Your goals clarified:
LET ME IN!
x
shareworthy
x
easy
x
profitable
x
efficient
x
fun
x
Your Course Results:
fear - free
x
x
x
x
x
option 1:
option 2:
DIY Course
self study
With Support
+ 6 weeks coaching
$1497
$997
★ pay in full bonus: ★
40+ TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
LET ME IN!
★★★★★
MODULE 1:
How to confidently qualify, book and onboard clients
+ Client Red/Green Flags
+ PreQualifiers
+ Pricing Methods
+Timelines and Management
+What to ask and when
where do i sign up?
YOU'LL LEARN everything you need to know TO BECOME
aN agency-level brand and packaging designer
MODULE 2:
How to use strategy
for purpose in
packaging design
+ Brand Strategy basics
+ Agency strategy tools for packaging
+ Brand workshops
+ Questionnaires
+ Creative Direction
MODULE 3:
How to design effectively for retail and e-commerce
+ Variants
+ Ranging
+ Shelf Studies
+ Flavour Profiles
+ Category Cues
MODULE 4:
How to design a concept your client and customer loves
+ Use GPT for stories
+ Mining for inspiration
+ Mockups and prototyping
+ Materials & Finishes
+ Presenting to your client
MODULE 5:
How to work with dielines and navigate back of pack
+ Cutterguides/Dielines
+ Drawing dielines (hot take)
+ BOP including but not limited to:
+ X heights, Safe space
+ Barcodes and more...
+ Global regulations
MODULE 6:
How to set up your files for print the agency way
+ Printing basics
+ Pantones and Match-Tos
+ Spec your files
+ Hands-free hand-off
+ Final Checks
Agency Level Curriculum
Frequently Asked Questions
Not at all! Some students have packaging experience and are here to refine their process and learn from an expert, whereas some students are totally new to packaging. As long as you have brand and graphic design experience, that’s all you need.
No, you can open any module at any time and you do not have to pass a module to move on.
It's better! You'll have non-stop asynchronous 1-1 support inside Slack for 6 weeks starting March 31st.
During this time, you can submit an offer or project pricing structure for and a project or portfolio page for review, where I'll record a personalised loom for you, up to 10 minutes. This is instead of a live call as it means I can answer/help you with more depth and get the chance to help you all individually. Live calls are great, but with time-zone differences and busy schedules, this way is more flexible and more supportive.
You can also ask unlimited questions via text or voice-note inside Slack too.
Self study means you'll be diving into the content at your leisure, at your own pace and without support from me or the community.
The group course means you'll consume the content at your leisure *and* then you'll also have ongoing support from me and the cohort community, where you can ask questions and submit your tasks for a personalised review. The group phase will go live in January to allow you time to watch the videos and come prepared with the tasks and questions.
I don’t because the focus of the course is designing brands with a product at the center annnnd I do not believe that designers need to be involved this. Packaging design is so much more than dieline creation and my method doesn't require you to get caught in the weeds with this,
Absolutely, the majority of students are US based and whilst I teach UK / EU regs I also share info for US, UK, AUS, NZ, SA, CA too. I have students from all over the world. Also note that this topic is one very small piece of the course, that covers way more overall.
Videos vary from 7 minutes to 20. On average each module totals, 60-90 minute viewing time. I recommend watching 1 module per week but most students prefer to dip in and out, and watch the content at times when they need specific help.
Yes! Provided you've worked on branding and design in the past and are familiar with Illustrator. I wouldn't recommend this for total graphic design beginners however; you need some basics.
Course content will be available for 6 months, after which time you’ll be able to reenrol for a continued, small monthly fee. Please email me for details on this.
Refunds are not available - please ensure you've read the Terms and Conditions of Sale before continuing. By purchasing, you are agreeing to these terms.
Packaging Project Checklist
THE BRAND DESIGNER'S
ultimate
Download the ultimate checklist for designers who want to get it right the first time
