x
x
x
x
Bring products that make a difference to life.
Book high value projects with purpose.
Create brands that touch the lives of your people, daily.
but mostly: DESIGN HOT PACKAGING and CREATE ICONIC BRANDS 👀
Hey brand designer,
x
x
x
I heard you want to...
CONTACT
THE brand & PACKAGING design COURSE
LOGIN
Back to lauraevans.co
The brand and packaging design course for brand designers who can’t wait to master agency-level processes, create iconic product-based brands and increase their revenue.
★ 6 detailed, fast modules
★ optional brief
★worksheets and extra resourceS
★ practical packaging technicalities
★ print and production
★ purpose-led strategy
★ big-brand design theory
★ agency project process
pricing starts at $950
save $200 via the waitlist
You’ll leave feeling confident in booking root-shaking product based projects, without the fear, in 6 weeks through:
join the waitlist
You don’t need to be a materials wizard or a mathematician to be a brand and packaging designer.
It’s more about creating stand-out story brands with the product at the centre.
With packaging you can serve those extra juicy skills and insane value whilst building an end to end killer portfolio.
Build product based brands of your dreams with end to end projects that command higher fees.
join the waitlist
Packaging Pays
I’m Laura, founder of Our Kind Studio (aka: Packaging Queen)
Digital entrepreneur, product lover, and brand + packaging designer with 13+ years of brand experience.
I work 1:1 with motivated and bold startups or established brands who are on a mission to realise revolutionary, out of the ordinary brands that stand out in the sea of same.
I’ve built a highly profitable business using the power of product, positioning, and brand, serving cpg brands globally, from my spare room.
Now I’m going to help you pursue the same.
join the waitlist
Vina's Review:
“It feels like all of my questions were answered. Your course has been an amazing learning experience for me.”
A+
READ THE CURRICULUM
Raise rates
Understand the value, attract clients who need more than a quick label; then charge more.
be worry free
Feel good about the packaging principles + rules and stress less.
BE SHELF WORTHY
Integrate agency level tools to create shelf-worthy projects.
FEEL CONFIDENT
Grow your confidence in packaging process at every step, start to finish.
You're here because you want to:
sign me up, please
This course is for bold designers like you:
join the waitlist
You're an experienced brand or web designer, who desires to integrate packaging design into your premium brand experience, the agency way.
I teach an end-to-end agency process whilst showing you how to think differently so that you can enjoy packaging projects without the fear and raise your rates in alignment with packaging project value.
You’re a brand designer looking to review processes and learn new skills to make more $
You want to confidently set up packaging projects, start to finish without the worry
You want to build in depth brands and products with purpose instead of logos and layouts
You’re looking for tutorials on setting up labels or stickers - this course delivers much more
You’re not familiar with branding or brand creation; you’ll need this as a basic
You’re not prepared to put in the energy to learn a new skill and position yourself for this market
join the waitlist
that's me!
but wait, not these:
you're likely nodding along to these:
I hear you:
Packaging can feel scary or daunting. This course is created to help brand designers like you feel confident AF when you’re selling and working on stand-out packaging projects. Attract bigger budget e-commerce clients who respect and understand the value of packaging and are willing to invest what it takes to manifest their product based ambition.
read the curriculum
Boost your packaging project confidence, so that you can charge what they are truly worth, whilst carving unique paths for your clients…. and your portfolio.
join the waitlist
Confidence Starts Here
DIY Course
6 Fast detailed modules
Optional design brief
Chat GPT Placeholder-Playbook
Print-ready Swatch Template
Client Content Notion Template
Pricing Calculator
Contract Watchouts
Quote Template
Questionnaire Template
Exercises & resource book
self study
join the waitlist:save $200
*pricing in US, teaching in GB ;)
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
$950
on the waitlist?
SAVE $200
4 spots left
With Support
Everything from Option 1, plus:
+ 4 Weeks Slack AMA Support
+ Q&A Audio Podcast
+ Community Channel
+ 1-1 Portfolio/Design Feedback
+ 1-1 Offer/Pricing Feedback
+ LIVE AI Mockup Training
+ 4 weeks community
join the waitlist:save $200
*pricing in US, teaching in GB ;)
$1150
on the waitlist?
SAVE $200
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
Incredible
Value
total value: $3600
With Support
Everything from Option 1, plus:
+ 4 Weeks of Slack AMA Support
+ Private Q&A Podcast
+ Community Channel
+ 1-1 Portfolio/Design Feedback
+ 1-1 Offer/Pricing Feedback
+ Live AI Mockup Training
+ 4 week community
4 spots left!
*pricing in USD, teaching in GB ;)
$1150
on the waitlist?
save $200
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
Incredible
Value
total value: $3600
4 spots left
End the guesswork, stress less and take the fear out of print and production
Position packaging as an integral piece of the puzzle & aim to charge beyond 5 figures per project
join the waitlist
Book bigger purpose-led projects instead of logos and layouts
Create brands that work hard on-shelf and online in a vibrant portfolio of product
that's me!
Your goals clarified:
x
shareworthy
x
easy
x
profitable
x
efficient
x
fun
x
Your Course Results:
fear - free
x
x
x
x
x
option 1:
option 2:
DIY Course
self study
With Support
+ 4 weeks community
*save $200 via the waitlist
$1150
$950
*save $200 via the waitlist
★ pay in full bonus: ★
40+ TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
★ pay in full bonus: ★
40+ TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
★★★★★
MODULE 1:
How to confidently qualify, book and onboard clients
+ Client Red/Green Flags
+ PreQualifiers
+ Pricing Methods
+Timelines and Management
+What to ask and when
join the waitlist
YOU'LL LEARN everything you need to know TO BECOME
aN agency-level brand and packaging designer
MODULE 2:
How to use strategy
for purpose in
packaging design
+ Brand Strategy basics
+ Agency strategy tools for packaging
+ Brand workshops
+ Questionnaires
+ Creative Direction
MODULE 3:
How to design effectively for retail and e-commerce
+ Variants
+ Ranging
+ Shelf Studies
+ Flavour Profiles
+ Category Cues
MODULE 4:
How to design a concept your client and customer loves
+ Use GPT for stories
+ Mining for inspiration
+ Mockups and prototyping
+ Materials & Finishes
+ Presenting to your client
MODULE 5:
How to work with dielines and navigate back of pack
+ Cutterguide best practice
+ Drawing dielines (hot take)
+ BOP including but not limited to:
+ X heights, Safe space
+ Barcodes and more...
MODULE 6:
How to set up your files for print the agency way
+ Printing basics
+ Pantones and Match-Tos
+ Spec your files
+ Hands-free hand-off
+ Final Checks
Agency Level Curriculum
MAKE A START:
To get started, learn the structure and hierarchy of necessary pack content with this template and video
Feel prepared:
learn back-of-pack
basics for beginners
$40
LEARN IT!
DON'T MISS THIS TUTORIAL & TEMPLATE!
↓
Frequently Asked Questions
Not at all! Some students have packaging experience and are here to refine their process and learn from an expert, whereas some students are totally new to packaging. As long as you have brand and graphic design experience, that’s all you need.
No, you can open any module at any time and you do not have to pass a module to move on.
It's better! You'll have non-stop asynchronous 1-1 support inside Slack for 4 weeks starting January 13th and x1 Live AI Mockup Training on January 21st 3pm UK time.
During this time, you can submit an offer or project pricing structure for and a project or portfolio page for review, where I'll record a personalised loom for you, up to 10 minutes. This is instead of a live call as it means I can answer/help you with more depth and get the chance to help you all individually. Live calls are great, but with time-zone differences and busy schedules, this way is more flexible and more supportive.
You can also ask unlimited questions via text or voice-note inside Slack too.
Self study means you'll be diving into the content at your leisure, at your own pace and without support from me or the community.
The group course means you'll consume the content at your leisure *and* then you'll also have ongoing support from me and the cohort community, where you can ask questions and submit your tasks for a personalised review. The group phase will go live in January to allow you time to watch the videos and come prepared with the tasks and questions.
I don’t because the focus of the course is designing brands with a product at the center annnnd I do not believe that designers need to be involved this. Packaging design is so much more than dieline creation and my method doesn't require you to get caught in the weeds with this,
Absolutely, the majority of students are US based and whilst I teach UK / EU regs I also share info for US too. I have students from all over the world. Also note that this topic is one very small piece of the course, that covers way more overall.
Videos vary from 7 minutes to 20. On average each module totals, 60-90 minute viewing time. I recommend watching 1 module per week but most students prefer to dip in and out, and watch the content at times when they need specific help.
Yes! Provided you've worked on branding and design in the past and are familiar with Illustrator. I wouldn't recommend this for total graphic design beginners however; you need some basics.
Course content for the 24/25 re-release will be available for 6 months, after which time you’ll be able to reenrol for a continued, small monthly fee. Please email me for details on this.
Refunds are not available - please ensure you've read the Terms and Conditions of Sale before continuing. By purchasing, you are agreeing to these terms.
