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THE brand & PACKAGING design COURSE
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Position your branding business to attract clients who are ready to invest.
for the FREELANCER WHO WANTS MORE:
If you’ve been dreaming of booking deeper, juicier $3K–$10K clients (and finally ditching those 2k projects), you're exactly where you need to be.
You desire to position yourself as an expert in branding and packaging design, rather than just another designer.
You're excited about projects that allow you to go beyond a logo and into strategic, world building.
You want to increase income without having to take on endless low-paying projects.
sign me up, please
You've outgrown those 2k branding projects.
annnd..you're ready to claim these goals:
DEPTH &
Creative Fulfillment
TO BE Seen as an Authority
grow revenue with ease & quality
You want to earn more money with fewer juicier projects instead of many tiny projects.
Higher Earnings with Less Work
★ 6 detailed, fast modules
★ regulations for us, uk, eu
★ agency level project process
★ global retail design standards
★ worksheets and extra resourceS
★ purpose-led strategy
★ big-brand design theory
pricing starts at $997
When you join you'll be confident booking high-value root-shaking product based projects, without the fear, fast.
★ 6 detailed, fast modules
★ regulations for us, uk, eu
★ agency level project process
★ global retail design standards
★ worksheets and extra resourceS
★ purpose-led strategy
★ big-brand design theory
I’m Laura
There's not many things I don't know when it comes to packaging.
My first ever role in 2012 was at a luxury packaging manufacturer. I then worked agency side til 2018, when I then founded Our Kind.
I now work 1:1 with motivated and bold startups or established brands who are on a mission to realise revolutionary, out of the ordinary brands that stand out in the sea of same.
I’ve built a highly profitable business using the power of product, positioning, and brand, serving cpg brands globally, from my spare room.
Now I’m going to help you pursue the same.
your favourite teacher and PRODUCT BASED BRAND expert
Vina's Review:
“It feels like all of my questions were answered. Your course has been an amazing learning experience for me.”
A+
The branding course freelancers who want more:
You're an experienced brand or web designer, who desires to integrate packaging design into your premium brand experience, the agency way.
You've always been obsessed with beautiful packaging; snapping photos of cute products, admiring branding in stores, and collecting well-designed boxes just because. But since you never worked in an agency, you feel like they’re missing key industry knowledge.
that's where I come in!
★ A clear, streamlined way to move from lower-ticket design work to premium branding and packaging projects.
★ You don’t want to feel like you're drowning in deliverables; you want meaningful work that excites you.
★ You want to attract the right clients who respect your expertise and are happy to invest.
★ You want to create more impactful work, co-creating with brands who understand how powerful products can be to help people live well every day.
where you are now:
what you want:
★ You've mastered the 1,2,3k branding project, but you want more. You struggle to confidently charge high-ticket prices and don’t know how to justify premium rates.
★You don’t want to keep working with small-budget clients, but you're don’t have the skills or conviction to attract bigger ones. (yet!)
★ You feel like you’re “just another designer” and lack the unique positioning to stand out.
★ When a product based business does come your way, you panic or price too low because you're not confident in the process (and a little fearful.)
Time to Flip the Script ↓
A potential client reaches out asking if you can design their brand and packaging, but instead of confidently saying yes, you hesitate, you're worried you’ll mess it up and you lack the right knowledge.
does this sound familiar?
From self-doubt → to industry-level confidence.
From winging it → to a proven, step-by-step process.
From leaving money on the table → to pricing premium rates with ease.
From feeling unqualified → to owning it like a pro.
this course is the bridge from this ↑ to this ↓
From self-doubt → to industry-level confidence.
From winging it → to a proven, step-by-step process.
From leaving money on the table → to pricing premium rates with ease.
From feeling unqualified → to knowing exactly how own it like a pro.
Grow At Your Own Pace
6 Fast detailed modules
Optional design brief
Placeholder Copy Guide
Print-ready Swatch Template
Client Content Notion Template
Pricing Calculator + Training
Contract Watchouts
Notion Quote Template
Notion Questionnaire Template
Exercises & resource book
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
$997
Studio Growth
1-1 Mentorship
Everything from Option 1, plus:
+ 1 Month of coaching
+ Grow Your Studio Strategy
+ 1-1 Portfolio/Design Reviews
+ 1-1 Offer/Pricing Co-Creation
+ Unlimited Q&A with Laura
+ Voice note & text coaching
+ x1 1-1 Strategy Call
$2197
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
Save
$700
total value: $2897
3 spaces per quarter
Studio Growth
1-1 Mentorship
Everything from Option 1, plus:
+ 1 Month of coaching
+ Grow Your Studio Strategy
+ 1-1 Portfolio/Design Reviews
+ 1-1 Offer/Pricing Co-Creation
+ Unlimited Q&A with Laura
+ Voice note & text coaching
+ x1 1-1 Strategy Call
$2197
★ pay in full bonus: ★
40+TRAININGS AND GUEST classes INSIDE THE REPLAY VAULT
Save
$700
3 spaces per quarter
total value: $2897
End the guesswork, stress less and take the fear out of print and production
Position packaging as an integral piece of the puzzle & aim to charge beyond 5 figures per project
Book bigger purpose-led projects instead of logos and layouts
Create brands that work hard on-shelf and online in a vibrant portfolio of product
that's me!
Your goals clarified:
x
shareworthy
x
easy
x
profitable
x
efficient
x
fun
x
Your Course Results:
fear - free
x
x
x
x
x
★★★★★
MODULE 1:
How to confidently qualify, book and onboard clients
+ Client Red/Green Flags
+ PreQualifiers
+ Pricing Methods
+Timelines and Management
+What to ask and when
YOU'LL LEARN everything you need to know TO BECOME
aN agency-level brand and packaging designer
MODULE 2:
How to use strategy
for purpose in
packaging design
+ Brand Strategy basics
+ Agency strategy tools for packaging
+ Brand workshops
+ Questionnaires
+ Creative Direction
MODULE 3:
How to design effectively for retail and e-commerce
+ Variants
+ Ranging
+ Shelf Studies
+ Flavour Profiles
+ Category Cues
MODULE 4:
How to design a concept your client and customer loves
+ Use GPT for stories
+ Mining for inspiration
+ Mockups and prototyping
+ Materials & Finishes
+ Presenting to your client
MODULE 5:
How to work with dielines and navigate back of pack
+ Cutterguides/Dielines
+ Drawing dielines (hot take)
+ BOP including but not limited to:
+ X heights, Safe space
+ Barcodes and more...
+ Global regulations
MODULE 6:
How to set up your files for print the agency way
+ Printing basics
+ Pantones and Match-Tos
+ Spec your files
+ Hands-free hand-off
+ Final Checks
Agency Level Curriculum
Frequently Asked Questions
Not at all! Some students have packaging experience and are here to refine their process and learn from an expert, whereas some students are totally new to packaging. As long as you have brand and graphic design experience, that’s all you need.
No, you can open any module at any time and you do not have to pass a module to move on.
Live calls only happen with the 1-1 Mentorship route. Choose this route if you're looking for more help with building your studio from someone who's done it.
Self study means you'll be diving into the content at your leisure, at your own pace and without support from me or the community.
The group course means you'll consume the content at your leisure *and* then you'll also have ongoing support from me and the cohort community, where you can ask questions and submit your tasks for a personalised review. The group phase will go live in January to allow you time to watch the videos and come prepared with the tasks and questions.
I don’t because the focus of the course is designing brands with a product at the center annnnd I do not believe that designers need to be involved this. Packaging design is so much more than dieline creation and my method doesn't require you to get caught in the weeds with this.
Absolutely, the majority of students are US based and whilst I teach UK / EU regs I also share info for US, UK, AUS, NZ, SA, CA too. I have students from all over the world. Also note that this topic is one very small piece of the course, that covers way more overall.
Videos vary from 7 minutes to 20. On average each module totals, 60-90 minute viewing time. I recommend watching 1 module per week but most students prefer to dip in and out, and watch the content at times when they need specific help.
Yes! Provided you've worked on branding and design in the past and are familiar with Illustrator. I wouldn't recommend this for total graphic design beginners however; you need some basics.
Course content will be available for 6 months, after which time you’ll be able to reenrol for a continued, small monthly fee. Please email me for details on this.
Refunds are not available - please ensure you've read the Terms and Conditions of Sale before continuing. By purchasing, you are agreeing to these terms.
